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Sound Advice

A sales page for a seasoned electronics product design and development company based in Ventura, California.

Portrait of Todd Metlen, founder of Sound AdvicePortrait of Todd Metlen, founder of Sound Advice

Website as Transformative Act

Sound Advice is a small consultancy, with a powerful network of global collaborators, specializing in the design and development of award-winning and hugely successful consumer and professional electronics, especially in the audio space. Founded by the industry veteran, Todd Metlen, the team has created beloved products for brands such as Blue Microphones, Nokia, and BMW.

They recently moved into a massive new industrial space in Ventura, California equipped with some of the best manufacturing gear money can buy, cabinets full of electronics parts and testing equipment, decades worth of high-end consumer products prototypes, and a huge aquarium populated by exotic turtles.

Noah, the director of business development, reached out to me because they needed a website that would reflect their new space and this new horizon for the business. They wanted a site that captured the grandeur of the new space as well as the glamor of the products they've developed over the years. It needed to convey the sense of exquisite craftsmanship, impeccable design and innovation that the company is known for.

What we needed to do, essentially, was create a website that would not only draw the right kind of new customers to the company, but also feedback into the company's own sense of itself as a team of expert designers and craftspeople.

If you’re going to do anything it should be artful and beautiful. Quality—stand the test of time, no matter how simple it is—if it's worth doing. Watching people's eyes dart around this facility, the attention to detail is surprising. Everything in here is meaningful to me, intentional, and all done to the highest level.

Photo of Todd Metlen

Todd Metlen
Founder, Sound Advice

The Process

Here are the bullet points of how we approached this project:

  • Discovery
  • StoryBrand Questionnaire
  • Information Architecture
  • Copywriting
  • Wireframes with Content
  • Figma Designs (2 revisions)
  • Front-End Development

From our first meeting, til the launch of the site, the process took 6 weeks.

Wireframes with website content
Wireframes with website content
Wireframes with website content
Color palette

The Solution

Nick delivered an outstanding website that perfectly aligns with our brand. His professionalism, creativity, and responsiveness made him a pleasure to work with. We couldn’t be happier with the beautiful result.

Photo of Todd Metlen

Todd Metlen
Founder, Sound Advice

Working with Nick was and continues to be an absolute pleasure. His creativity, attention to detail, and dedication to bringing our vision to life were truly outstanding. Nick’s ability to translate our ideas into a beautiful, functional, and user-friendly website exceeded all our expectations. We couldn’t be happier with the end result, and we highly recommend Nick to anyone looking for a top-notch web designer.

Photo of Noah Cohan

Noah Cohan
Head of Business Development, Sound Advice