About Tassu

Tassu Digital Design Studio is a premium web design and development practice based in Ojai, California, where we blend technical innovation with depth-psychological insight to create exceptional digital experiences. Combining over two decades of enterprise-level expertise with a deep understanding of human behavior, we craft sophisticated digital solutions for purpose-driven organizations and ambitious brands.

Versatility

With a strong background in visual arts, graphic design and film, our expertise encompasses web and mobile design, data visualization, animation, and 3D graphics. In addition to creating websites, we have facilitated innovation workshops, planned and conducted user research, and produced engaging multimedia content.

Specialization

Our extensive experience as senior product designers and consultants for organizations like Axpo, Zurich Insurance, Swiss Airlines and Credit Suisse has helped us develop skills in deep listening, problem solving and strategy. Our sensitivity to team needs and ability to align stakeholders have led to increased collaboration speed and overall satisfaction among our clients.

Service

In addition to our design and development work, we have led design initiatives, taught and mentored university students, and made significant impacts in shaping online ecosystems. From 2019 to 2023, Nick hosted the Front Conference Zürich, inviting to the stage some of the web design industry's leading thinkers.

Nick Niles hosting the Front Conference Zürich

Nick Niles

Founder & Technical Director

Nick brings over 20 years of experience in digital product design and development to his role leading our technical innovation and client experience initiatives. His multidisciplinary background in film production, interactive prototyping, and web development enables him to bridge the gap between creative vision and technical excellence.


Working directly with clients, Nick transforms complex visions into elegant digital solutions, drawing from his extensive experience with prestigious institutions and global brands including ETH Zürich, Axpo, Swiss Airlines, and Credit Suisse. His expertise spans web and mobile design, data visualization, animation, and 3D graphics, allowing him to deliver sophisticated technical solutions that maintain visual impact and user engagement.


As Technical Director, Nick oversees every aspect of project execution, from initial concept through development and launch. His background in Agile methodology and user-centered design, combined with his experience in facilitating innovation workshops and conducting user research, ensures each project meets the highest standards of both functionality and design. Through his leadership and sensitivity to team needs, Tassu has built a reputation for exceptional digital experiences that seamlessly blend technical sophistication with compelling design solutions.


Nick's experience teaching at the Lucerne University of Applied Sciences & Arts and consulting for major corporations has honed his ability to align stakeholders and drive collaboration, resulting in increased project efficiency and client satisfaction. After 13 years of experience in Switzerland, he now channels his passion for digital products, design strategy, and education into creating purposeful digital experiences for forward-thinking organizations in the US.

Suvi Westerberg Niles

Suvi Westerberg Niles

Creative Strategist

Suvi brings a distinctive combination of depth-psychological insight and visual arts expertise to digital business strategy. With a Bachelor's in Visual Communications from Zurich University of the Arts and a Master's in Depth Psychology and Creativity from Pacifica Graduate Institute, her multidisciplinary background shapes our studio's innovative approach to digital experiences.


Drawing from her specialization in film directing and screenwriting, Suvi understands how to craft compelling visual narratives that resonate on both aesthetic and human-centered levels. She works closely with our technical team to ensure each project harmoniously balances client objectives with current digital trends.


Her unique blend of psychological understanding and creative storytelling enriches Tassu's approach to digital design, where visual communication and user psychology merge to create authentic, meaningful experiences.

FAQ

  • Is a custom website worth the investment?

  • How do we justify this investment?

  • How do we know this will drive results?

  • How long will the project take?

  • What if we need changes after launch?

  • What if we're not ready to start right away?

  • What makes you different from other agencies?

  • Are you too small to handle our needs?

  • Hey what's with the name "Tassu?"