The "beginner's mind" is a concept borrowed from Zen buddhism. The idea is that with the mind of a "noob" one can more readily pick up new skills, learn to make better decisions, and gain more empathy. This framing allows us to tackle every project with a sense of curiosity and openness, free from the constraints of preconceived notions or habitual patterns. It's a mindset that empowers us to think outside the box, challenge industry norms, and push the boundaries of what's possible in web design. There's another popular term for this:


At Tassu, we approach each project as an opportunity to level up our skills, experiment with new tech, and stay ahead of the curve in an ever-evolving digital landscape. This hunger for knowledge and improvement increases the changes that our solutions remain cutting-edge and tailored to the unique needs of each client.

Here are some of the ways we bring the beginner's mind to our work:

  • Collaborative Ideation Sessions:
    At the beginning of each project, we get together with the main stakeholders to workshop ideas. We tell stories from our own perspectives and ask deep questions in order to strip away all our assumptions and preconceived notions. This always sets us on a path toward fresh discoveries.
  • Authenticity
    We want our online presence to show who we really are; and we want to avoid pretending to be somebody we aren’t. Likewise, we’ll always strive to make sure that your true voice echoes across your online presence.
  • Immersion
    This is something we don't get to do with every project. But when we can, it makes a huge difference. We immerse ourselves in the client's world, learning about their industry, their customers, their competitors. This helps us to see things from their perspective and to understand their unique challenges and opportunities. This immersion almost always leads to insights that we wouldn't have had otherwise.

Our beginner's mindset helps us craft memorable web experiences that resonate with your audience and leave a lasting impression. If you'd like to talk with us about the goals you have for your web presence, get in touch with us.